Stevia as artificial sweetener and Sucralose in sugar marketed as Low Calorie Sugar are not permitted under PFARules, 1955, it has been notified to all States and Union Territories by FSSAI.
STEVIA is a Natural Sweetener which is ZERO CALORIE and far better then the permissible and available artificial sweeteners in the market, but due to some vested interests and lack of proper knowledge there is unnecessary opposition and reluctance to approve this wonderful sweetener which is now the first choice of calorie conscious and people suffering from diabetes all over the world.
Today govt. of India is not giving importance to Stevia but day is not far when the benefit of Stevia Natural sweetener will be understood and government will come out will clear mandate of approving Stevia Natural Sweetener as food additive, which will give way to thousands of zero calorie health products . On the other hand FSSAI is approving usage of artificial sweeteners like Acesulfame potassium (also called Acesulfame K ) and Aspartame which are chemicals and only chemicals and are still under research for their safe use.
With long history of usage of Stevia in Japan and approval by FDA USA and recently European Food Safety Administration ( EFSA ), there is no point why Indians shall not get benefited by this zero calorie natural sweetener.
With more and more use of Stevia which is NATURAL SWEETENER, the problem of diabetes will come down and the Indian young generation will be healthier rather then becoming prone to obesity and sugar base diseases.
We at India Stevia Association ( ISA ) invite farmers, food and beverages, confectionery and health product manufacturers and processors to take this issue further so that Stevia is permitted as food additive in India, earliest possible.
I shall say very confidently that Stevia Natural Sweetener can never prove to be a competitor of Sugar, it will rather compliment it and support it in situation of deficit production of sugar and save valuable foreign exchange in importation of sugar.
I also call upon Doctors, dieticians, food researchers, natural product lovers to come forward and recommend usage of Stevia to live an healthy life and also request FSSAI to go through the outcome of latest Codex Meeting last month in Geneva, before mentioning Stevia as an artificial Sweetener.
Sourabh Agarwal Chief Executive India Stevia Association ( ISA ) New Delhi, India indiasteviaassociation@gmail.com 0 9811988880
STEVIA is a Natural Sweetener which is ZERO CALORIE and far better then the permissible and available artificial sweeteners in the market, but due to some vested interests and lack of proper knowledge there is unnecessary opposition and reluctance to approve this wonderful sweetener which is now the first choice of calorie conscious and people suffering from diabetes all over the world.
ReplyDeleteToday govt. of India is not giving importance to Stevia but day is not far when the benefit of Stevia Natural sweetener will be understood and government will come out will clear mandate of approving Stevia Natural Sweetener as food additive, which will give way to thousands of zero calorie health products . On the other hand FSSAI is approving usage of artificial sweeteners like Acesulfame potassium (also called Acesulfame K ) and Aspartame which are chemicals and only chemicals and are still under research for their safe use.
With long history of usage of Stevia in Japan and approval by FDA USA and recently European Food Safety Administration ( EFSA ), there is no point why Indians shall not get benefited by this zero calorie natural sweetener.
With more and more use of Stevia which is NATURAL SWEETENER, the problem of diabetes will come down and the Indian young generation will be healthier rather then becoming prone to obesity and sugar base diseases.
We at India Stevia Association ( ISA ) invite farmers, food and beverages, confectionery and health product manufacturers and processors to take this issue further so that Stevia is permitted as food additive in India, earliest possible.
I shall say very confidently that Stevia Natural Sweetener can never prove to be a competitor of Sugar, it will rather compliment it and support it in situation of deficit production of sugar and save valuable foreign exchange in importation of sugar.
I also call upon Doctors, dieticians, food researchers, natural product lovers to come forward and recommend usage of Stevia to live an healthy life and also request FSSAI to go through the outcome of latest Codex Meeting last month in Geneva, before mentioning Stevia as an artificial Sweetener.
Sourabh Agarwal
Chief Executive
India Stevia Association ( ISA )
New Delhi, India
indiasteviaassociation@gmail.com
0 9811988880